Larry Bradshaw joined National Lutheran Communities & Services (NLCS) in October 2009 as president and CEO, bringing more than 30 years of experience in the not-for-profit senior living industry. From 1987-2006, he was Chief Financial Officer and Executive Vice President for Strategic Growth with Asbury Communities, a not-for-profit, multi-site, senior living organization. In 2006, Larry took on the role of President for Asbury’s for-profit company, The Asbury Group, offering consulting services to other Continuing Care Retirement Communities (CCRCs). Larry was also the principal of Bradshaw Insights Group, providing consulting services to CCRCs in everything from strategic planning and board development to financial analysis and capital structure development.
As the president and CEO at NLCS, Larry focuses on strategic growth and furthering the organization’s 130-year mission and ministry of providing lifestyle, residential and health care options for seniors. He leads a team of dedicated professionals whose collective goal is to meet the ever-changing needs of seniors, while providing excellent care and innovative services that preserve seniors’ independence and dignity. Under his leadership, NLCS has become a multi-site organization through both new development and acquisitions, and it has developed a wide range of services including home care, home health care and community care centers.
Larry is an active member of LeadingAge and LeadingAge Maryland, has served as a CCAC (now CARF) Commissioner, and as Chair of CCAC’s Financial Advisory Panel. He is a frequent presenter at numerous national meetings, including LeadingAge, the National Investment Conference, and Ziegler’s Senior Living CFO Workshop.
Larry has a Bachelor of Science in Accounting from Emporia State University and a Master of Business Administration in Technology Management from The University of Phoenix.